RESUME

Senior brand marketing leader with experience scaling consumer brands through positioning, integrated campaigns, partnerships and community growth. Known for leading creative strategy, content planning and cross-functional GTM execution across major product launches and brand moments

  • Brand Strategy & Positioning | Creative Direction | Integrated Campaigns | Content + Social Strategy | Influencer/Ambassador Programs | Partnerships | Community Growth

    Figma | Adobe Lightroom | Hootsuite | Shopify | Google Workspace | Looker | Meta Business Suite | Refersion | Impact

  • Tusculum University
    Economics and Business Management | Cum-Laude | Women’s Golf Team | Academic All-American

  • Arccos Golf
    Remote/Greater NYC | Progressive Brand & Marketing Leadership
    Feb 2022 - Present

    Senior Brand Marketing Manager
    February 2025 – Present

    • Built Arccos Golf's brand partnerships pipeline from zero: sourcing, vetting, negotiating, and closing co-marketing deals with equipment brands including Titleist x Arccos and Srixon/Cleveland, taking a traditionally unglamorous category and giving it real cultural pull

    • Negotiated rates, deliverables, usage rights, and whitelisting terms directly with 100+ creators and their agents across our affiliate and ambassador program

    • Served as the brand's de facto PR lead and point of contact for media outlets and outside PR agencies, drafting press releases placed with respected outlets like The Golf Wire and building the media relationships and press kits behind every launch

    • Organized and tracked all product seeding and gifting for launches to earn media coverage and creator pickup, treating every gift as a small bet on a bigger outcome, and streamlined the process with Claude connectors

    • Creatively led 5+ product launches end to end, producing 300+ multi-platform asset variations per cycle across short-form video, paid social, and email

    • Managed a direct report (Multimedia Manager) for 2+ years and served as brand-side lead for 4+ creative and ad agencies, plus freelance photographers, videographers, and UGC creators

    • Built the affiliate and ambassador program to $1.2M+ in 2025 sales on ~$300K in annual partner investment, and created the brand look and voice guidelines used by internal teams and external partners

    Senior Associate, Marketing
    July 2023 – February 2025

    • Owned the marketing calendar across 4 channels (social, email, influencer, launches), aligning internal teams and creator partners on deliverables and timing, and wrote the creative briefs and messaging frameworks used by ambassadors, affiliates, and internal creative teams

    Social Media & Community Manager
    February 2022 – July 2023

    • Grew social following by an average of 61% year over year across 5 platforms (Instagram, TikTok, Facebook, YouTube, X), and built the creator and ambassador community from zero, recruiting and onboarding the first affiliates and micro-influencers

    Capstone Concepts
    Tennessee | Progressive Marketing Roles | Mar 2019 - Feb 2022

    Marketing & Business Development Manager, Capstone Concepts
    Jan 2021 - Feb 2022

    • Led marketing/PR across 12 stores; managed $250K budget and key partnerships

    • Produced trend insights and performance analysis to guide promotions and product planning

    Marketing & Business Development Associate, Capstone Concepts
    Mar 2019 - Jan 2021

    • Supported campaigns, reporting, and promo calendars; owned social execution and events

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