LAUNCHES & PROJECTSLed and supported GTM planning for multiple major launches, coordinating cross-functional teams, timelines and deliverables. Owned project management workflows including launch calendars, go-live coordination and punch lists to ensure smooth, on-time execution across channels.
Link Pro
Link Pro is a shot tracking wearable that allows Arccos members to automatically track shots right from their pocket and without a phone. Seamlessly syncs with the Arccos App to provide game tracking insights.
Smart Laser
Golf’s first AI-powered smart laser rangefinder delivers real-time “Plays Like” distances, automatically adjusting for wind (including gusts), slope, weather, and altitude. Powered by evolving software, it continuously improves through updates that bring smarter algorithms, new features, and deeper personalization.
Arccos Invitational
The Arccos Invitational was a brand-led golf event that brought together ambassadors, creators, and partners for an on-course experience built around real data. It blended competition and storytelling, showcasing Arccos insights in action while generating authentic content and strengthening our community.
Driving Distance Report
Led and executed the Driving Distance Report end to end, from data framing and storytelling through GTM and media rollout. Built from billions of real shots tracked by Arccos golfers, the 2025 report translated performance data into clear insights on distance, dispersion, and scoring, becoming a trusted resource for media, partners and the golf community.
Online Ordering Systems
Led the implementation of online ordering and third-party delivery systems during the pandemic, guiding a rapid shift to digital ordering across eight franchise restaurants. Coordinated platform integrations, managed onboarding with store managers, and trained front and back of house teams, troubleshooting issues in real time to ensure a smooth transition and continued operations.